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Cognitive Interviewing: A Tool for Improving Questionnaire Design

Dr. Gordon B. Willis




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 | #1083660 in Books |  Gordon B Willis |  2004-09-14 | Original language:English | PDF # 1 |  9.00 x.79 x6.00l,1.02 | File type: PDF | 352 pages

 | Cognitive Interviewing

||0 of 0 people found the following review helpful.| Great, straightforward guide|By runcookplay|This is a great, go-to guide for cognitive interviewing. It's clearly written. It can be used as a reference - as needed - if you aren't inclined to read cover to cover.|5 of 5 people found the following review helpful.| The narrow definition of Cognitive Interviewing - I found the book less useful than I p

The design and evaluation of questionnaires―and of other written and oral materials―is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire...

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