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Focus Groups: A Practical Guide for Applied Research, Third Edition

Richard A. Krueger, Mary Anne Casey




[PDF.lf17] Focus Groups: A Practical Guide for Applied Research, Third Edition

Focus Groups: A Practical  Richard A. Krueger, Mary Anne Casey epub
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 | #434299 in Books |  SAGE Publications, Inc |  2000-04-26 | Original language:English | PDF # 1 |  .66 x7.82 x9.32l,.0 | Binding: Plastic Comb | 320 pages

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||33 of 34 people found the following review helpful.| A superb research guide!|By A Customer|Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them bas...

You can specify the type of files you want, for your gadget.Focus Groups: A Practical Guide for Applied Research, Third Edition   |  Richard A. Krueger, Mary Anne Casey. Which are the reasons I like to read books. Great story by a great author.

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