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Scaling Procedures: Issues and Applications

Richard G. Netemeyer, William O. Bearden, Subhash Sharma




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 | #1312670 in Books |  SAGE Publications, Inc |  2003-03-12 | Original language:English | PDF # 1 |  9.21 x.47 x6.14l,.66 | File type: PDF | 224 pages

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||2 of 2 people found the following review helpful.| Highly Recommend|By Driver4100|I do a lot of scale development in my research as well as review journal manuscripts in psychometrics. This book is very useful and is a staple in my work.

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliabi...

You can specify the type of files you want, for your gadget.Scaling Procedures: Issues and Applications   |  Richard G. Netemeyer, William O. Bearden, Subhash Sharma. Just read it with an open mind because none of us really know.

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