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The Power of Persuasion: How We're Bought and Sold

Robert V. Levine




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 | #54582 in Books |  2006-01-23 | Original language:English | PDF # 1 |  9.20 x.90 x6.10l,.77 | File type: PDF | 288 pages

||0 of 0 people found the following review helpful.| Five Stars|By Savvy Shopper 17|This book surprised me at how good it was. It changed my whole perception on marketing and sales.|7 of 7 people found the following review helpful.| Academic and real-world insights|By Phil|If you like books on influence that have a strong academic foundation and plenty of real world examples, you

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org<...

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