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The Problem with Survey Research
From Brand: Transaction Publishers
[PDF.sz82] The Problem with Survey Research
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| #2949787 in Books | Transaction Publishers | 2012-04-05 | Original language:English | PDF # 1 | 9.30 x1.10 x6.10l,1.63 | File type: PDF | 444 pages | |
The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking―including polls, face-to-face interviews, and focus groups―produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot ...
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